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Links from my own site – hurting or helping?

Q: Regarding link popularity: I just queried google (i.e. link:www.xyz.com) and found some 2,000 links to my site. But, according to Google’s results, many of those links are from within my site. Is...

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Affiliate programs

Q: How do affiliate programs play a role in optimizing search engine results? A: Affiliate links typically run through a third-party web site then redirect. Rarely is an affiliate program set up so...

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Froogle listings

Q: How can we get products listed in Froogle? Is it similar to Google or does it have a specific method? A: You can get your products included automatically without any effort just by having a...

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Influence of home page PageRank

Q: Could you elaborate on how a home page’s PageRank score influences the PageRank score of internal pages? A: The home page is typically the most PageRank-endowed page of a site because it’s the most...

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php pages any different?

Q: Are php pages searched different? A: No, because their output is HTML, just like asp pages, Cold Fusion pages, etc.

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Image file names affect rankings?

Q: Do the names of image files themselves – not just the alt tags – affect rankings? A: Possibly you might get a small uplift, but the effect is negligible.

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Spam propogating tools not OK

Q: Regarding Link Popularity: What is your opinion about tools like Arelis that can help produce link popularity. Can these do more harm than good? A: How do you feel when you get an unsolicited...

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Google reads straight so rejig HTML code

Q: I understand that Google reads the left hand side of the site, the top then the middle and that is what is displayed. Is there a particular code to have the spiders read the middle first. A: Google...

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Content and links in Flash

Q: If we are using flash on the home page with very little content, can we include relevant content and links below the fold and will this help in search results? A: Yes, it will help to some extent....

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More about meta tags and meta keywords

Q: What are the key issues to address with meta tags and meta keywords in regards to how Google uses them in its algorithm? A: Meta keywords and meta description tags will not have a positive impact on...

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